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Steve had a strong opinion about pricing (as he did about everything). One of the traits that helped build the Apple brand-empathy for its customers-has tragically gone missing. Do we sit tight, or do we make other plans?Īpple’s silence is a slap in the face to an important group of loyal customers. One tiny clue about the possibility of a new Apple Silicon-powered iMac 27. Just the briefest of communiques would suffice. Even more so because Apple could remove the frustration by simply telling the truth. Never in a million years did I imagine that Apple could leave such a large group of customers twisting in the wind. Unceremoniously, the old iMac 27 was removed from Apple’s website-officially given “end-of-life” status. “Huh? What about the 27-inch iMac?” we wondered.
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That is, until Apple’s Senior VP of Hardware Engineering said that the transition to Apple Silicon was now nearly complete, “with just one more product to go: Mac Pro.” That’s because the Mac Studio is way, way, way outside the price range that most iMac 27 users are comfortable paying.Īs the event was ending, without any word about an M1 iMac 27, we could still cling to the hope that our new computer would arrive at some future event.
It does everything incredibly well-except replace the iMac 27. It is awesome in every measure, designed for a critical segment of Mac users whose livelihood calls for computer-intensive work in graphics, music, video and web development. It was a wonderful surprise, harking back to the good old days when Apple could actually keep secrets. I don’t mean to rain on Mac Studio’s parade. But, instead reaping the reward for our patience, we were knocked off balance once again. When the “Peek Performance” event was announced, it seemed that a new iMac 27 would fit right in. How could it not be? Of course Apple would have to bring this important class of customers into the Apple Silicon age. We sucked it in, assuming that our day would come soon enough.įor months, we rejoiced in rumors that a new iMac 27 was in development.
When Apple unveiled the ultra-slim M1 iMac nearly one year ago, we iMac 27 owners were disappointed that our model was not similarly upgraded. What my computer does not have is the benefit of an M1 processor and the redesign that has revitalized sales of the 24-inch iMac. Better still, the all-in-one design keeps my physical desktop clean.
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But my iMac 27 has more than enough muscle to run Adobe apps and Final Cut Pro when I need them. I am not a graphics or video professional. We are the people who want more than an entry-level computer, but have little need for the performance and price of an iMac Pro or Mac Pro.
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This “prosumer” iMac has given high-end users (and many businesses) an option for faster processors, more storage and a professional workspace in a sleek all-in-one design. Sadly, “all of the above” is also a possibility. It is either failing the transparency test miserably, or it is blatantly committing an act of corporate greed. There are only two ways to explain what Apple is doing. Or we can spend more than double the cost of a typical new iMac 27 for a Mac Studio + Studio Display.
We can hang onto our aging computers and simply hope that a new iMac 27 will one day appear. Between the launch of Mac Studio and the simultaneous death of iMac 27, we who have so patiently waited for an Apple Silicon-powered 27-inch iMac are suddenly left with only two options. Honestly, I have never been so appalled at an Apple strategy.
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